Post at the Right Time to Reach Your Instagram Followers
To build a relevant Instagram audience, you have to do more than create amazing content that captivates your audience. You also have to make sure they see it.
Instagram switched to an algorithm-based feed in 2016 that favours more recent posts and updated the algorithm again in 2018 to ensure users were being served fresh content they were more likely to engage with.
This means that no matter how many times a user refreshes their feed, newer posts are most likely going to be seen first.